David Hoole has been Head of Brand Marketing and Content Licensing at Nature Publishing Group (NPG) for the past 6 years, after a year as NPG’s Internet Strategist. He graduated from Corpus Christi College , Cambridge , in 1990 with a degree in Natural Sciences. From 1991 to 2001 he worked in a variety of marketing, publishing, and commercial roles at Elsevier. At NPG his responsibilities range from library relations to copyright and self-archiving policies, rights and brand management. IN 2007 David completed a six-month secondment to the British Library as Interim Head of STM, working on the Library’s content and service strategy. Out of the office he’s a keen triathlete, foodie, and snowboarder.